Privacy Policy

1. Who We Are

Clarifio ("we", "our", "us") operates the website clarifio.co.uk. We are committed to protecting your personal data and respecting your privacy in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Contact: [email protected]

2. What Data We Collect

We collect the following personal data:

• Email address — when you join our waitlist or download our free guide
• Feedback text — when you use the Feedback Decoder tool (processed in real-time, not permanently stored)
• Usage data — anonymised analytics including pages visited, time on site, and device type
• Cookies — essential and analytics cookies (see our Cookie Policy)

3. How We Use Your Data

We use your personal data to:

• Manage your waitlist registration and send you launch updates
• Deliver the free Feedback Decoder guide to your email
• Process feedback text through our AI analysis tool
• Improve our website and services through anonymised analytics
• Communicate product updates and relevant educational content

4. Legal Basis for Processing

We process your data based on:

• Consent — when you voluntarily provide your email to join the waitlist or download resources
• Legitimate interests — to improve our services and communicate relevant updates
• Contract performance — to deliver the services you have requested

5. Data Sharing

We do not sell your personal data. We may share data with trusted third-party service providers who assist us in operating our website and delivering our services:

• Brevo (Sendinblue) — email marketing and waitlist management
• Analytics providers — anonymised website usage tracking

All third-party providers are bound by data processing agreements and comply with applicable data protection laws.

6. Data Retention

We retain your email address for as long as you remain on our waitlist or until you request removal. Feedback text submitted to the Decoder tool is processed in real-time and is not permanently stored. Analytics data is retained in anonymised form for up to 24 months.

7. Your Rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data ("right to be forgotten")
• Withdraw consent at any time
• Object to processing based on legitimate interests
• Data portability
• Lodge a complaint with the ICO (ico.org.uk)

To exercise any of these rights, contact us at [email protected].

8. Security

We implement appropriate technical and organisational measures to protect your personal data, including encryption in transit (HTTPS), secure data storage, and access controls.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this policy periodically.